Our Story
Established in 2014, YIN is an authentic fine jewelry brand from Beijing, China.
The Chinese character “隐” (pronounced "yǐn") epitomizes an understated and unobtrusive aesthetics. It also embodies great wisdom and a free Tao spirit of at ease.
YIN has a vision of building the subtle fusion of Eastern philosophy, arts and culture of mankind and contemporary design within jewelry. These jewelries made of timeless and sustainable gold, offer comfortable wearing experiences and emotional resonance to a new generation of intellectual and sophisticated owners.
Echos From Cosmos
We love gold—because it’s more romantic than we ever knew.
For centuries, humanity has been captivated by its glow. But did you know gold was born from the collision of ancient stars? More than a symbol of craftsmanship, it carries the remnants of the cosmos.
When we wear gold, we don’t just wear jewelry—we hold a piece of the universe, a timeless romance written in the stars.
Designs Beyond Time
Gold carries the weight of time—formed in cosmic dust billions of years ago, it remains unchanged through millennia.
That’s why we seek designs that go beyond beauty—drawing from the universe, mathematics, nature, and human history—timeless legacies that have endured and will shine far into the future.
A Reflection of Our Endless Curiosity
We’ve never seen ourselves as just a jewelry brand. Gold is an extension of our curiosity about the world.
From East to West, from nature to science, philosophy to the arts, YIN allows our thirst for knowledge to roam freely.
Since the beginning, YIN has been a journey of self-exploration and a quest to understand the infinite world around us.
More to Discover
Visit Our Boutiques
- Wangfu Central, Beijing
- Taikooli Qiantan, Shanghai
- YIN Attic, Fumin Road, Shanghai
