Our Story
Established in 2014, YIN is an authentic fine jewelry brand from Beijing, China.
The Chinese character “隐” (pronounced "yǐn") epitomizes an understated and unobtrusive aesthetics. It also embodies great wisdom and a free Tao spirit of at ease.
YIN has a vision of building the subtle fusion of Eastern philosophy, arts and culture of mankind and contemporary design within jewelry. These jewelries made of timeless and sustainable gold, offer comfortable wearing experiences and emotional resonance to a new generation of intellectual and sophisticated owners.
Echos From Cosmos
For centuries, humanity has been mesmerized by gold. But did you know that gold is born from the debris of ancient stars?
We are obsessed with gold because it's a timeless romance born from cosmos.
When we hold gold, we hold more than a symbol of human craftsmanship; we hold the remnants of the cosmos, it is far more precious and poetic than we often realize.
Designs Beyond Time
Gold carries the weight of time—formed in cosmic dust billions of years ago, it remains unchanged through millennia.
That’s why we seek designs that go beyond beauty—drawing from the universe, mathematics, nature, and human history—timeless legacies that have endured and will shine far into the future.
A Reflection of Our Endless Curiosity
We’ve never seen ourselves as just a jewelry brand. Gold is an extension of our curiosity about the world.
From East to West, from nature to science, philosophy to the arts, YIN allows our thirst for knowledge to roam freely.
Since the beginning, YIN has been a journey of self-exploration and a quest to understand the infinite world around us.
More to Discover
Visit Our Boutiques
- Wangfu Central, Beijing
- Taikooli Qiantan, Shanghai
- YIN Attic, Fumin Road, Shanghai