Our Sustainability
Gold is the gift from nature, for every day we cherish our blessing from the universe.
We are deeply committed to the sustainable development of our brand, believing that long-term vision are key to true success.
Among the United Nations’ 17 Sustainable Development Goals （SDGs）, we focus on 3 key areas, striving to take genuine action and raise awareness for sustainable progress.
Responsible Design and Craftsmanship
We Reject Fast Fashion.
We are committed to responsible and sustainable long-term values—that’s why we’ve exclusively crafted with 18k solid gold since day one.
Every piece is crafted from solid recycled gold and natural gemstones, ensuring sustainability at its core.
Our packaging features reusable Tyvek pouches for convenient storage and reducing unnecessary waste.
From design concepts and materials to packaging, store design, and community events, we consistently uphold responsible production and sustainable consumption practices.
Reusable Tyvek Packaging
Jewelry Bag Made From Recycled Plastic Bottles
ReTREAT Plan：Jewelry Boxes Recycled and Redesigned
Giving Back to Our Community
As a female-leading brand, we intend to bring more to our community.
Every year we donate part of our revenue to Tencent Foundation Spring Buds Program. We support girls in rural places and give them opportunities to go to school. We believe all young women are deserved to be treated equally, to be able to read, be well-educated, independent and enjoy their lives.
Support Young Girls
Support Young Artists
Support Community
