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Our Sustainability

Gold is the gift from nature, for every day we cherish our blessing from the universe.

We are deeply committed to the sustainable development of our brand, believing that long-term vision are key to true success.

Among the United Nations’ 17 Sustainable Development Goals (SDGs), we focus on 3 key areas, striving to take genuine action and raise awareness for sustainable progress.

Responsible Design and Craftsmanship

We reject fast fashion, embracing sustainable design principles with a commitment to responsibility. Every piece is crafted from solid recycled gold and natural gemstones, ensuring sustainability at its core.

Our packaging features reusable Tyvek pouches for convenient storage and reducing unnecessary waste.

From design concepts and materials to packaging, store design, and community events, we consistently uphold responsible production and sustainable consumption practices.

Everything we do is to control the message we are pushing forward to ensure and to make it a genuine ethical, sustainable and artistic endeavor.

Reusable Tyvek Packaging

Jewelry Bag Made From Recycled Plastic Bottles

ReTREAT Plan:Jewelry Boxes Recycled and Redesigned

Giving Back to Our Community

As a brand, we intend to bring more to our community. Every year we donate part of our revenue to Tencent Foundation Spring Buds Program. We support girls in rural places and give them opportunities to go to school. We believe all young women are deserved to be treated equally, to be able to read, be well-educated, independent and enjoy their lives. 

Support Young Girls

Support Young Artists

Support Community