Our Story
Established in 2014, YIN is an authentic fine jewelry brand from Beijing, China.
The Chinese character “隐” (pronounced "yǐn") epitomizes an understated and unobtrusive aesthetics. It also embodies great wisdom and a free Tao spirit of at ease.
YIN has a vision of building the subtle fusion of Chinese philosophy , arts and culture of mankind and contemporary design within jewelries. These jewelries made of timeless and sustainable gold, offer comfortable wearing experiences and emotional resonance to a new generation of intellectual and sophisticated owners.
Did You Know—
Gold is Debris of Stars?
For centuries, humanity has been mesmerized by gold. But did you know that gold is born from the debris of ancient stars?
When we hold gold, we hold more than a symbol of human craftsmanship; we hold the remnants of the cosmos—resting in cosmic dust for billions of years, it is far more precious and poetic than we often realize.
Gold as a timeless truth, expressing enduring beauty
Gold serves as a sacred medium, carrying the weight of human history, personal stories, presenting timeless ideas that transcend reality.
Reflecting our endless curiosity about the world
We’ve never seen ourselves as just a jewelry brand. Gold is an extension of our curiosity about the world.
From East to West, from nature to science, philosophy to the arts, YIN allows our thirst for knowledge to roam freely.
Since the beginning, YIN has been a journey of self-exploration and a quest to understand the infinite world around us.
More to Discover
Visit Our Boutiques
- Wangfu Central, Beijing
- Taikooli Qiantan, Shanghai
- YIN Attic, Fumin Road, Shanghai